Meta Ads · Google Ads · in-house reporting

Advertising that brings requests.
Not likes.

We launch and manage your Meta and Google Ads campaigns on your own account, and count every contact — form, WhatsApp, call — with its cost. Three published clients, ad-account screenshots included.

Meta AdsActive

Facebook & Instagram

Google AdsActive

Search, Display, YouTube

In-house tool

Real-time reporting

Meta or Google? Both — here is why.

These are the two largest sources of customers online. They do not do the same job.

Meta Ads

Facebook & Instagram

We reach the customer before they go looking for you.

Your offer appears in the feed of people who do not know you yet but look like your best customers: same area, same age range, same interests. This is the channel that works when your product sells through images — a finished pool, a delivered site, a car in the showroom.

Best for: local trade, B2C, visual products, awareness.

Many Solar Energy — 429 quote requests at $0.87 each.

Google Ads

Search, Display, YouTube

The customer is already searching. Be the first they find.

Someone types "generator Sfax" or "elevator Tunis" into Google. The need already exists, they are just looking for a supplier — and you appear at the top. This is the most direct channel when purchase intent is there: we do not create demand, we capture it.

Best for: B2B, urgent needs, quotes, considered purchases.

BMMS — 7 clicks per 100 impressions, versus 2 or 3 for most ads.

Together the two complete each other: Meta creates demand, Google captures it. That is where an ad budget works hardest.

The jargon, in plain words

Hover a term to see what it means. You don't need to be an expert — translating it is our job.

Our edge

An in-house reporting tool.
No black box.

Most agencies send you a Meta Ads Manager screenshot once a month. We built our own tool: daily snapshots, real-time dashboard, automatic detection of issues (account blocks, verification, threshold limits). You see what's happening — same as us.

dashboard.apex-webstudio.com/your-account
Example

July budget

135 $

Visits driven

5 331

Cost / visit

0,025 $

Google clicks

1 430

Daily spend

Active campaigns

CBO - Lead GenACTIVE
Retargeting 30dACTIVE
Awareness TestPAUSED
Conversion FBACTIVE

Real-time data

Daily snapshots of every campaign. Spend, impressions, clicks, conversions — nothing hidden.

Dedicated client dashboard

A web page tailored to your account. Accessible anytime, from anywhere.

Automatic problem detection

Alerts when a campaign spends zero while ACTIVE — a block signal most agencies miss.

Actionable insights

Not just numbers. We tell you what to do: pause, scale, test, double down.

Daily health checks

Payment status, business portfolio verification, Meta thresholds — monitored every day.

Readable reports

No jargon. No 40-column spreadsheets. The essentials, in plain language, scannable in 30 seconds.

Pricing

No generic pricing. Every business has its own goals, budget, and market.

Free audit + custom quote

We start by understanding. We look at your market, existing accounts, goals. Then we propose a clear plan with precise numbers.

Included in every engagement

  • Campaign creation & management
  • Reporting tool & dashboard
  • Continuous optimization
  • Daily health checks
  • Readable monthly reports
  • Direct WhatsApp support

Note: ad spend (the amount spent on Meta/Google) is separate from our management fee. You pay Meta directly, or through our Apex portfolio — your choice.

Proof & results

Three accounts, three screenshots. The figures come from the ad platforms, not from a slide.

Many Solar Energy

Solar energy

429

quote requests

At $0.87 each: every dollar spent produced more than one price request.

Meta Ads
369 $
May → July 2026
Read the case study

ZAHI PRO Services

Elevators

354

inbound contacts

At $1.67 per contact, in a market where a single job is worth thousands of dinars.

Meta Ads
592 $
June → August 2026
Read the case study

BMMS

Industrial equipment

5 331

website visits

At $0.025 per visit: an industrial catalogue that, a month earlier, hardly anyone visited.

Meta Ads
135 $
July 2026
Read the case study

Real results from Apex-managed campaigns. Performance varies by industry, offer and budget — no result is guaranteed.

The vocabulary, without the jargon

The only number that really matters

It’s called ROAS. Three letters for one simple idea: how many dinars come back for every dinar spent on advertising.

1 000 DT

of advertising

4 000 DT

of sales generated

×4

that’s the ROAS

Above 1, advertising brings in more than it costs. Below, it is costing you money — and most advertisers don’t know it, because nobody measures it.

What you get shown elsewhere

  • likes
  • views
  • followers

Metrics that feel good in a meeting and pay no invoice.

What we show you

  • what a customer costs
  • how many you got
  • what it brought back

With those three you decide with your eyes open: scale up, adjust, or stop.

To calculate yours, we need one single thing

What a sale brings you, on average.

It’s the first question we ask in a consultation. And most business owners have never heard it from their agency.

Run the numbers with us

Frequently asked questions

Enough to get data, no more. Our published clients spent between $135 and $592 per quarter — screenshots included — and that was enough to produce hundreds of requests. We start small, look at what a contact costs, and only scale what works. The ad budget goes to Meta and Google; our management fee is separate.

You. The ad account is created in your own Business Manager, with your card; we access it as a partner. You see every expense, you keep the history, and the account stays yours if we stop working together. We never route your budget through us.

Google when your clients are actively searching — “generator Sfax”, “interior designer Tunis”: that is buying intent, we capture it. Meta when demand has to be created or kept top of mind — a solar installer, an elevator company people call on the day of the breakdown. Most of our B2B clients end up with both, but we start with the one that produces contacts fastest in your case.

In a dashboard we built ourselves, updated daily: spend, contacts, cost per contact, per campaign. The same one we look at. Plus a monthly review in French, and WhatsApp in between. If a number moves, you know before we explain it.

Month to month. No six- or twelve-month contract: if the figures do not convince you, you stop. We would rather be kept for results than for a clause. What we ask in return is two months for the campaigns to learn — below that, nobody can judge.

With your page, yes, almost always: we ask for partner access, we do not touch your posts. With your site, it depends on the site. If the landing page is slow or impossible to edit, advertising pays more for the same result — we tell you at the audit, with figures, before launching anything.

It happens — certain sectors, certain words, a pending account verification. We handle the appeals, adapt visuals and copy until approval, and prepare the account before launch to avoid most rejections. It is included in the management fee.

Ready to bring qualified clients?

Free 30-minute audit. We look at your situation and tell you honestly if we can help — and how.