Industry & technical equipment
The catalogue your buyers check before they call.
Suppliers of machinery, generators, compressors, elevators, B2B technical equipment
A maintenance manager looking for a compressor compares flow rates, kVA, part numbers — at his desk, on Google, before picking up the phone. If your catalogue is not online, he compares the others’. The site exists to be in the comparison; Google Ads exists to be there first.
What gets in the way, in your sector
A catalogue that only exists as a PDF
Hundreds of part numbers, and nothing Google can read. The buyer typing “refrigerated dryer 20 m³/min” finds your competitor, or a Turkish importer.
The quote that starts with a call
Every request goes through the phone, hence through you. Evenings, weekends, during a call-out: the request waits, or leaves.
Advertising that buys the wrong client
“generator” attracts the homeowner who wants 3 kVA for his villa. Without negative keywords or qualification, the budget goes to requests you do not serve.
No figures to decide with
How many requests this month, from where, for which product? Without an answer, the ad budget is decided on intuition — and intuition often cuts what was working.
What we put in place
The three layers — site, advertising, measurement — adapted to how your clients buy.
- 01
A technical catalogue Google indexes
One sheet per product with its real specifications, search and filters by family, multi-product quote basket. You add and edit part numbers from an admin panel.
- 02
Self-service quotes
The buyer composes his request — products, quantities, context — and sends it at 10 pm on a Sunday. You receive it by email and in a database, with its source campaign.
- 03
Google Ads by product family
One campaign per silo — generators, compressors, air treatment — with professional-buyer keywords, negatives to exclude residential, and an Arabic ad group when your clients search in Arabic.
- 04
Tools that replace a call
A power calculator, a cartridge equivalence table, a maintenance checklist: what you explain ten times a week on the phone becomes a page that works for you.
- 05
Conversions counted, not estimated
Every quote request counts in Google Ads and GA4. Budget is reallocated to the families that produce requests — and you see the same dashboard we do.
The questions we get asked
Let’s talk about your business
Your sector is already filled in. Three questions, then you pick your slot.
Free, no commitment, prototype offered before any quote.